1. Khaneh
Visual Strategy
Logo Design, Khaneh (2025)
Khaneh, meaning “home” in Farsi, is a contemporary lifestyle and interiors brand that brings the soul of Persian artistry into modern living spaces. The challenge was to create a timeless brand identity system that celebrates heritage while feeling fresh, minimal, and globally relevant.The identity balances cultural storytelling with modern simplicity. The core wordmark, khaneh, is set in a clean sans-serif, reflecting a sense of clarity and universality. The supporting visual language draws from the textures, colors, and architectural forms of Persian craftsmanship arches, earthy tones, and woven patterns bridging tradition and modernity.
Khaneh’s visual identity operates through contrast: bold minimalism paired with warm cultural references. The strategy was to create a design system that could adapt flexibly from luxury retail packaging to editorial layouts while always evoking a sense of craftsmanship, authenticity, and belonging.
Adobe Photoshop
Adobe After Effects
Adobe Premier
Adobe Illustrator
Davinci Resolve