2. Every mile with Nike
Social Media Campaigne
In a fast-evolving and highly competitive sneaker market, standing out requires more than just performance and design. The objective is to deepen emotional connection with consumers and remind them why Nike holds a meaningful place in their personal history.
The idea behind “Every Mile Has a Memory” a self-directed campaigne was to highlight the sentimental value of sneakers how they’re not just worn but lived in, It uses nostalgia as a creative tool to bring people back to their first memories with Nike inviting them to share stories about their first pair of sneakers. By tapping into sentiment and personal experiences, the campaign re-establishes Nike as a brand that’s not only iconic, but emotionally resonant.
I initiated the campaign by asking my Instagram followers to send a photo of their first pair of Nikes and describe a memory tied to them what they did or where they went. These entries became the raw emotional material for the posters.
- Prompt used:
“What did you do in your first pair of Nikes?”
“Tag #MyFirstNikes to be featured.”
This allowed the community to become co-creators in the campaign, making the brand feel personal and inclusive.
To deepen the emotional tone of the campaign, I conducted short, fast-paced interviews asking:
- Do you remember your first pair of Nikes?
- What’s the first thing you did in them?
- Who did you show them to?
- How did they make you feel?
These interviews would be featured in short clips across Nike’s digital channels (TikTok, Instagram) to amplify relatability and build user-generated content momentum.
Adobe Photoshop
Adobe After Effects
Adobe Premier
Davinci Resolve
Adobe After Effects
Adobe Premier
Davinci Resolve