Aafreen Saundh                                  Info


i. 2025 
  1. Myth Magazine  
  2. Nike mile with Nike
  3. Adhoora
  4. Naram (AI assist)
  5. Ghar 
  6. It’s all just an Arcade

ii. 2024
  1. Ghoomti Gallery
  2. Pulse of Contrast

iii. Archive

1. Myth Magazine
          Social Media Campaigne 

Instagram Reels, Myth Magazine (2025)


Myth Magazine is a bold, visually immersive publication built for the desktop. Yet, most readers were consuming its content on their phones shrinking its impact and diminishing the artistic experience it was designed for.

The brief called for the creation of four to five short videos (around 10 seconds each) in portrait mode for Myth Magazine’s instagram that would subtly encourage users to switch to laptops without losing the magazine’s bold, artistic tone. A unifying tagline was also required to reinforce the message.

Tagline, Myth Magazine (2025)
“Some myths are too big for your pocket.”

This line plays on the double meaning of “myths” as both stories and the magazine itself. It subtly mocks phone-scrolling culture while asserting that certain experiences like Myth deserve more space, more attention, more screen.

Social Media Posts, MythMagazine (2025)
I responded with a series of raw, intimate videos for Instagram reels where a laptop was used in moments typically reserved for phones; while walking through the city, brushing teeth or while the bodega man is making a salad. By replacing the phone with a laptop in hyper-familiar routines, the videos became both humorous and disruptive mirroring Myth’s bold, raw aesthetic with a slightly surreal tone.




Adobe Photoshop
Adobe After Effects
Adobe Premier 
Adobe Illustrator
Davinci Resolve 


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